Born in and around NYC, James has been writing in the third person for as long as he can remember.. He started his career in Advertising as a strategist at Young and Rubicam and DigitasLBi working on a handful of brands including Proctor and Gamble, Tommy Hilfiger, Diageo, American Express, L'Oréal, Bottega Veneta, Bacardi, Chanel, Novartis, Comcast. 

After Advertising lost its cool he moved to publishing where he ran digital strategy for a portfolio of luxury magazines including Wine Spectator, Whisky Advocate, and Cigar Aficionado. 

James launched his own performance marketing agency woven*tga just weeks before the pandemic changed the world forever. Woven works with small businesses and Fortune 100s to drive real, measurable growth.

James has been published in Forrester Research, he won a Cannes Young Lion for film and presented at South by South West.